<\/span>This past week, for the 15th year in a row, the global bar industry descended upon New Orleans to help the city do what it does best… drink!\u00a0 New Orleans is always a party, but when thousands of passionate cocktail drinkers converge it is a sight to behold.<\/p>\n <\/a><\/p>\n What is Tales of the Cocktail?<\/span><\/strong><\/p>\n <\/span>Tales of the Cocktail is the premier gathering of bar industry professionals (bartenders, brand reps., distillers, mixologists, and everyone else worth knowing).\u00a0 There are a number of seminars on everything from gins of the world to bartending robots, tasting rooms full of unique and inspired spirits, and the odd celebrity guest.<\/p>\n <\/a><\/p>\n <\/span>It takes place every Summer in New Orleans, and in a different city every year with Tales on Tour.\u00a0 This year’s city was Edinburgh and though there’s no official announcement, there are some strong rumors surrounding Cuba 2018!<\/p>\n <\/a><\/p>\n Why You Should Attend?<\/span><\/strong><\/span><\/p>\n <\/span>I am not what one might call an “industry professional” (though I do make a mean mojito), but there’s still plenty to be gained.\u00a0 As a self proclaimed cocktail aficionado, being around that much booze certainly has it’s appeal.\u00a0 Attending Tales as a cocktail fan is a great way to rub elbows cocktail royalty and discover some new favorites.\u00a0 In fact, Tales of the Cocktail is where I discovered Gin Mare, a gin with olives and rosemary that makes a pretty mean Red Snapper.<\/p>\n <\/span>As a traveler, attending Tales of the Cocktail is seeing New Orleans at its best.\u00a0 Cocktails and hospitality are where New Orleans shines and that’s true tenfold during Tales.\u00a0 New Orleans is widely attributed with the birth, or at least perfection, of the cocktail. There are plenty of amazing spots to grab a drink year round, but during Tales every imaginable space turns into a bar.\u00a0 Ever want to drink Hennessy in a gas light factory?\u00a0 Now you can!<\/p>\n <\/a><\/p>\n <\/span>As a red blooded American, I love swag!\u00a0 get ready to take home 1000 hats, tee shirts, and sunglasses (and maybe a few bottles if you play your cards right).<\/p>\n <\/a><\/p>\n How to Make the Most of Your Time at Tales.<\/span><\/strong><\/p>\n <\/span>The tickets to Tales are all sold a la carte.\u00a0 Spend $150 in individual tickets to seminars and special events on the Tales of the Cocktail<\/a><\/span> website, and that will get you a nifty wristband that will get you into all of the tasting rooms, where you can sample cocktails and spirits to your hearts content.\u00a0 Of course, the wristbands are cloth and you’ll dunk them into every bowl of gumbo, but I guess that’s a fair trade off.<\/p>\n <\/a><\/p>\n <\/span>The best part of Tales of the Cocktail are the invite only parties!\u00a0 I won’t lie, that sweet pink media wristband opens a lot of doors, but there are other ways to make your way onto those exclusive lists.\u00a0 The smartest way is to just be awesome to everyone you meet.\u00a0 The brand reps are everywhere handing out invites to various parties around town.\u00a0 Another great way to stay abreast of the extra curriculars is the Tales Attendees Facebook group.\u00a0 There are many events listed there that don’t even make it to the official schedule.\u00a0 It’s also a great resource to ask for a contact if there’s a particular event that’s been alluding you.<\/p>\n <\/a><\/p>\n Don’t Be That Guy<\/span><\/strong><\/p>\n <\/span>There are no shortages of good times to be had at Tales and everyone partakes, but it’s important to remember that this is first and foremost a meeting of industry minds and networking event.\u00a0 These are professionals eager to share their passion with the world, not college kids pouring shots of fireball.\u00a0 If you’re ready to party like it’s Spring Break, this is not the event for you.\u00a0 If you want to party like it’s Spring Break, but now you’re in your 30s and have a taste for the good stuff but you know how much it hurts when you overdo it at this stage in the game.. this is the party for you.\u00a0 The cocktails will be flowing from 9am on through the next morning, this takes a certain level of maturity.\u00a0 You don’t have to finish everything (I still struggle with that one) and you can’t try it all.\u00a0 The spirit is willing, but the liver is weak.<\/p>\n