Disclaimer, if you couldn’t tell by the title, this is going to be a rage fueled rant. Proceed accordingly.
For those of you that haven’t heard, American garbage-chocolate producer Hershey recently won a lawsuit due to some licensing issues I don’t totally understand that has inhibited the import of British-made Cadbury chocolates. Hershey can still make “Cadbury” chocolates for the U.S. market, but that’s not fooling anyone. It’s a slightly better product that regular Hershey’s bars, but not by much.
Like I said, I don’t super understand what’s happening or why it’s all of a sudden a problem. A few of the products we won’t be able to get anymore are based on a fear on Hershey’s part that the Cadbury products were too similar to existing Hershey products and our tiny American brains couldn’t distinguish the minute differences, resulting in 10s of people accidentally getting a much better quality chocolate bar than they had anticipated.
We can say goodbye to Toffee Crisps, it’s pretty much the same thing as Reese’s Peanut Butter Cups. I didn’t even know that Hershey’s held the trademark for orange.
Or my personal favorite, the names of York Peppermint Patties and Yorkie are awfully similar. I mean, did they expect me to go to the grocery store with a magnifying glass? I can’t tell you how many times I’ve just wanted a round peppermint patty from the impulse buy section by check out, and then accidentally found myself in Ethnic foods with a rectangular chocolate bar. I’m glad we will avoid that embarrassment in the future.
While I can totally understand Hershey not wanting the word to accidentally get out that literally every other chocolate in the whole world is better than there’s, real British Cadbury is not the easiest to find here. It was readily available, but you have to seek it out. They don’t even put it near the Hershey’s in stores. You have to want it. Their clientele has literally no over lap!
To make matters worse, Jeff Beckman, a representative for Hershey issued this smug repsonse,
“It is important for Hershey to protect its trademark rights and to prevent consumers from being confused or misled when they see a product name or product package that is confusingly similar to a Hershey name or trade dress…Given the immeasurable value of our brands, we work hard to protect these important intellectual assets and defend them against infringement.”
He talks to us like we are stupid and insinuates that a brand like Cadbury is trying to cling to their waxy coat tails.
This doesn’t feel like something that should be allowed to happen in what is often touted as a free country. The solution to this problem should be perhaps to make a better product, not run everyone else out of town. Free Market and whatnot. This is a war on chocolate! Where’s Fox News when you need them? Probably enjoying some chalky garbage chocolate.
The worst part about this is it’s almost impossible to protest.
Hershey would never notice a boycott from people who enjoy Cadbury. I can’t imagine they’re going to miss the candy bar I buy every 3 years to make s’mores, though I can tell you it will no longer be Hershey’s. There needs to be a way to tell them that I’m shifting my boycott against their chocolate tasting like sawdust to a boycott against them restricting my access to Cadbury.
News of this lawsuit broke 2 days ago and it’s already a cut-throat trip down the ethnic foods isle. It could be that I live near too many Brits.
Target was already out of Maltesers, which is heart breaking, but I cleaned them out of the rest of their stock.
I don’t feel like there has been an appropriate internet outcry about this, but I’m blinded by rage! This guy gets it.
I’m already planning an underground illegal chocolate smuggling ring (a charge I’d be proud to have on my record). Easter’s coming and I need my mini-eggs!
Am I being unreasonable or is this the worst thing ever? Does anyone in the world actually like Hershey’s chocolate. Thoughts?